Cular Creative
Case Study
Growing the Digital Shelf for a Portfolio of Insurance Platforms
The Brand
Building trust in the insurance world is a steep climb, especially when you’re a lean startup competing against legacy giants. Our client operates a suite of high-traffic insurance comparison platforms designed to simplify the complex worlds of travel, pet, and renters’ insurance. They aren't just selling policies; they’re selling peace of mind, powered by a two-person team with a sharp eye for market gaps and a commitment to providing genuinely helpful user resources.
Where They Were
When we met, the client had built a series of high-performing websites, but they faced a "credibility gap" common in the digital-first era. Despite their expertise, the lack of an active social presence made the brands feel like "overnight" websites rather than established authorities. Beyond just looking the part, they were losing valuable real estate on Google Search results to competitors who were out-ranking them on their own branded terms. They needed to move from being just a website to becoming a visible, multi-platform brand.
What We Built Together
Our strategy was built on one clear goal — owning the digital shelf. We didn't just post content; we engineered a social ecosystem designed to capture search engine real estate and build instant consumer confidence.
PHASE 1
Establishing Credibility
We launched by transforming their Instagram feeds into high-quality, professional galleries. For the travel insurance brand, we curated a visual world that resonated with global travellers — carefully selected imagery that made the brand feel aspirational and premium from day one.
PHASE 2
Search Engine Integration
We pivoted from aesthetics to SEO utility. By creating and managing YouTube and social profiles with a specific keyword strategy, we ensured that when a user searched for their brands, they saw a wall of the client’s own assets rather than a list of competitors.
PHASE 3
Ecosystem Management
As the partnership grew, we scaled the workflow to cover all four of their niche platforms. This allowed the client — a busy founder — to have a single point of contact overseeing the entire digital footprint, ensuring consistency without the overhead of managing multiple vendors.
What Changed
The impact was felt both in the "vibe" and the bottom line. Within months, the "digital shelf" for their branded terms was cleared of noise; competitors were pushed down the search results page by our high-ranking Instagram and YouTube content. More importantly, the websites gained an immediate credibility boost. Active social profiles closed the "trust gap" — even visitors who never click a social icon feel the difference, while those who do are met with real, curated accounts that signal a legitimate business, not a site that appeared overnight.
+0%
Pinterest Impressions Growth
Average growth in Pinterest impressions across profiles
+0%
Facebook Views Growth
Average Facebook views growth month-over-month across profiles
~0%
TikTok "For You" Page Traffic
~99% of TikTok views driven organically by the algorithm — average across profiles
0.0%
YouTube Shorts Reach
99.5% of YouTube views driven by Shorts — average across profiles
-0%
Cost Per Follower
Average reduction in cost per follower since launch
+0%
Renters Instagram New Follows
Average growth in new followers (Instagram)
0+
Total Content Published
360+ pieces of content published across all platforms
0,0
Total Follower Base Built
11,418 total followers built across all accounts since launch
The Ongoing Partnership
What began as a trial on a single platform has evolved into a long-term partnership spanning their entire portfolio. By acting as an extension of their two-person team, we've provided agency-level execution at a scale that actually makes sense for a growing startup. Today, we continue to manage their complete social ecosystem, allowing the founders to focus on their core business while we handle the daily nuances of their digital reputation.
The People Behind the Work
Social Media Marketer
Mira
Graphic Design
Surya
Founder
Raluca
Advertising Specialist
Candra
Creative Director
Chris
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