Marketing Audit
A marketing audit is a comprehensive evaluation of your digital presence, providing data-driven insights to optimize performance and maximize ROI. Our audit identifies strengths, weaknesses, and opportunities across key marketing channels, ensuring your strategy aligns with business objectives and industry best practices.
By conducting a marketing audit, you gain a clear understanding of what’s working, what’s not, and where improvements can be made—allowing you to refine your marketing approach before investing in an agency or building an in-house team. This audit serves as a powerful tool to assess your current efforts, optimize resources, and establish a strong foundation for future growth.
Audit Inclusions
SOCIAL MEDIA AUDIT
Social media is a direct line to your audience, and its effectiveness relies on strategic execution. Our social media audit examines:
✓ Platform Performance Analysis: We review performance across Meta (Facebook & Instagram), LinkedIn, TikTok, and other relevant platforms to identify high-performing content and engagement trends.
✓ Audience Insights & Engagement Trends: We assess your audience demographics, behaviors, and engagement rates to determine whether your content is resonating with the right people.
✓ Content Effectiveness & Brand Consistency: We analyze how well your messaging aligns with your brand identity, ensuring a cohesive presence across all platforms.
✓ Posting Frequency, Timing & Best Practices: We evaluate your posting cadence and optimal timing to maximize reach and engagement.
✓ Competitor Benchmarking & Industry Trends: We compare your performance against competitors and industry benchmarks to highlight opportunities for differentiation.
✓ Key Areas for Improvement: We highlight specific gaps in engagement, content strategy, or platform usage that could be optimized for better results.
PAID MEDIA AUDIT (META & GOOGLE ADS)
Paid advertising is a powerful tool for driving results, but inefficiencies can lead to wasted ad spend. Our paid media audit ensures your campaigns are optimized for success:
✓ Campaign Structure & Performance Review: We analyze the organization of your ad campaigns, including targeting, budgeting, and creative execution, to ensure optimal performance.
✓ Ad Targeting & Audience Segmentation Analysis: We assess whether your ads are reaching the right audiences and identify opportunities for more effective segmentation.
✓ Budget Allocation & ROAS Optimization: We identify areas where ad spend can be adjusted to maximize return on ad spend (ROAS) and improve cost efficiency.
✓ Ad Creative & Copy Effectiveness: We evaluate ad visuals, messaging, and calls-to-action to determine their impact and effectiveness.
✓ Conversion Tracking & Attribution Assessment: We ensure tracking pixels and attribution models are properly set up to measure conversions accurately.
✓ Key Areas for Improvement: We highlight inefficiencies in targeting, budget allocation, and creative execution to help refine your paid media strategy.
SEO & WEB PERFORMANCE AUDIT
Your website is the cornerstone of your online presence. An SEO and web performance audit identifies areas for improvement in visibility, usability, and conversion potential:
✓ Website Health & Technical SEO Review: We examine page speed, mobile responsiveness, site architecture, and crawlability to ensure your website is technically sound.
✓ On-Page & Off-Page SEO Analysis: We analyze keyword optimization, meta tags, backlinks, and domain authority to assess your search engine rankings.
✓ Keyword Rankings & Competitive Positioning: We evaluate your keyword performance compared to competitors, identifying high-impact opportunities for organic growth.
✓ Site Speed, Mobile Optimization & UX Audit: We assess how user-friendly your site is and pinpoint areas for improving user experience (UX) and conversions.
✓ Organic Traffic & Conversion Performance: We review traffic sources, bounce rates, and conversion paths to ensure your website is effectively converting visitors into customers.
✓ Key Areas for Improvement: We pinpoint technical SEO issues, content gaps, and UX challenges that may be limiting your website’s performance.
INTEGRATED MASTER AUDIT (FULL SCOPE ANALYSIS)
For businesses requiring a holistic review, our Master Audit includes all individual audits, plus:
✓ Cross-Channel Performance Evaluation: We assess how different marketing efforts (social, paid, SEO, and web performance) interact and influence overall success.
✓ Customer Journey & Funnel Analysis: We map out user touchpoints to identify where prospects drop off and how conversions can be improved.
✓ Omnichannel Strategy Optimization: We analyze the consistency and effectiveness of messaging across all platforms to enhance brand presence.
✓ Key Areas for Improvement: We provide a high-level overview of major gaps across all channels, ensuring your marketing strategy is aligned for maximum efficiency.
Why Invest in a Marketing Audit?
✓ Data-Driven Insights – Remove guesswork and optimize your marketing efforts based on real performance metrics.
✓ Maximize ROI – Identify cost inefficiencies and uncover high-performing opportunities to enhance marketing spend.
✓ Strategic Clarity – Gain a clear understanding of strengths, weaknesses, and growth opportunities before investing in new marketing initiatives.
✓ Competitive Edge – Stay ahead of industry trends with actionable insights tailored to your business.
✓ Stronger Decision-Making – Whether hiring an agency, building an in-house team, or refining your current strategy, this audit gives you the insights needed to make informed decisions.
Next Steps
Ready to refine your marketing strategy? Let’s start with a discovery call to tailor the audit to your needs.
Contact us at [email protected] to get started.
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Marketing Services
SOCIAL MEDIA MARKETING
DESIGN THINKING
In social media marketing, Design Thinking involves a creative and iterative process that centers on understanding your audience’s needs and preferences. By applying empathy and gathering insights, we develop engaging content strategies that resonate with your followers. This approach encourages us to explore innovative ways to present your brand’s message, ensuring that our campaigns are not only visually appealing but also effective in fostering community engagement and loyalty.
WIREFRAMING
Wireframing in social media marketing refers to creating structured layouts for social media campaigns and content plans. This process helps visualize how different posts, stories, and ads will appear on various platforms before they go live. By outlining key elements such as imagery, text, and calls to action, we can ensure a cohesive brand narrative across all platforms while optimizing for each channel’s unique format and audience expectations.
METHODOLOGIES
Our methodologies for social media marketing include a blend of strategic planning and analytics-driven approaches. We utilize the Agile methodology to adapt quickly to trends and audience feedback, enabling us to refine our strategies continually. Additionally, we focus on data analysis to measure the success of our campaigns, identifying which types of content yield the highest engagement. This results in a dynamic and responsive social media presence that evolves with your audience’s preferences.
DESIGN OPTIMIZATION
Design optimization in our social media marketing service involves enhancing visual content for maximum impact and engagement. We analyze performance metrics to determine which designs resonate best with your audience, adjusting elements such as colors, fonts, and layouts accordingly. Our goal is to create scroll-stopping visuals that capture attention and encourage interaction while remaining aligned with your brand’s identity.
DESIGN AUDITS
Conducting design audits for social media accounts involves a comprehensive evaluation of your existing content and strategy. We assess visual consistency, branding effectiveness, and engagement levels to identify strengths and areas for improvement. By examining analytics and user interactions, we provide actionable insights that help refine your content strategy, ensuring that your social media presence is not only attractive but also effective in achieving your business goals.
DIGITAL ADVERTISING
CLIENT BRIEF AND GOAL SETTING
Client provides a detailed brief outlining objectives, target audience, budget, and key performance indicators (KPIs).
Agency works with the client to clarify goals (e.g., brand awareness, lead generation, sales) and to finalize success metrics.
STRATEGY DEVELOPMENT AND CONTENT PLANNING
Agency proposes a campaign strategy, choosing platforms (e.g., Google Ads, Meta) and ad formats based on audience and objectives. Client reviews and approves the strategy and provides necessary brand assets or inputs for ad content development. Agency develops ad creatives (copy, images, videos) tailored to target segments.
PARTNER ACCESS AND TRACKING INSTALLMENT
To allow your agency partner to manage campaigns and analyze performance directly, log into your advertising platform (e.g., Google Ads, Meta Business Manager). Agency configures campaign settings, implements tracking (e.g., Google Analytics), and schedules the campaign launch.
CAMPAIGN LAUNCH AND ONGOING MONITORING
Agency launches the campaign, using tracking and analytics to monitor KPIs (CTR, CPC, conversions). Agency provides regular performance updates, flagging any immediate issues or opportunities for Client to stay informed.
PERFORMANCE ANALYSIS, OPTIMIZATION, AND REPORTING
Agency analyzes campaign data, optimizing targeting, creatives, and bids as needed to enhance results. Client receives a final report with insights, performance data, and recommendations for future campaigns. Both parties discuss outcomes, learnings, and next steps to continuously improve future campaigns.
BLUEPRINT STRATEGY
A MULTI-CHANNEL STRATEGY DESIGNED FOR YOUR BUSINESS
Your blueprint is not a one-size-fits-all document—it’s built specifically for your brand. We analyze your industry, target audience, and existing marketing efforts to create a **step-by-step strategy** across relevant platforms, such as:
Social Media
Recommended content types, posting schedules, engagement tactics, and ad strategies for platforms like Instagram, Facebook, LinkedIn, and TikTok.
SEO & Content Marketing
Keyword strategies, blog topics, and content formats to boost organic reach.
Paid Advertising
Budget allocation, audience targeting, ad formats, and messaging recommendations for platforms like Google Ads, Meta Ads, and LinkedIn Ads.
Email Marketing
Sequence structures, automation ideas, and segmentation strategies to maximize engagement.
Website & Conversion Optimization
Landing page best practices, lead capture techniques, and UX recommendations to improve performance.
STRATEGIC TIMELINE & MILESTONES
Your blueprint lays out a clear timeline with milestones, ensuring that each phase of your marketing strategy unfolds at the right time. Depending on your needs, this could be a:
6-month plan
Focused, short-term goals for fast-tracked growth.
12-months plan
A longer-term vision with structured phases for sustainable success.
Each phase will include recommended tasks, deadlines, and key performance indicators (KPIs) to measure success.
PERFORMANCE METRICS & MEASUREMENT GUID
Knowing if your strategy is working is just as important as executing it. Your blueprint will include:
📊 Key metrics for each channel (e.g., engagement rates, conversion rates, CAC, ROI).
🔍 How to track and interpret data from Google Analytics, social media insights, and ad dashboards.
📈 Reporting templates and frequency recommendations so your team can stay on top of performance.
AGILITY & ADAPTATION FRAMEWORK
Markets shift, algorithms change, and consumer behavior evolves. Your blueprint will prepare you for these shifts by including:
🔄 Pivot points
Signals that indicate when a strategy needs adjusting.
💡 Alternative approaches
Backup strategies in case initial plans don’t yield expected results.
⚡ Optimization tactics
Quick wins and long-term tweaks to improve performance over time.
