Meet the Good People at Cular – Starring Rani

Meet Rani — Our Superstar Account Manager

Born and raised in Surabaya, Rani took the scenic route into the creative world. After studying law, she realised the courtroom wasn’t where she wanted to be. Instead, she found her place in digital and brand strategy, where she could put her communication and problem-solving skills to work in a whole new way.

Rani spent seven years in Jakarta managing clients across industries—from BNI and Sony Audio to Anchor Food Professionals and global Unilever brands like Lifebuoy and Vaseline. It was fast-paced and demanding, but it taught her how to balance structure with creativity and people with process.

In 2023, she moved to Bali in search of a slower, more intentional lifestyle—without giving up the thrill of meaningful work. Now, as Account Manager at Cular, Rani bridges the gap between clients and creatives, making sure projects run smoothly from start to finish. What she appreciates most about working here is the culture: collaborative, kind, and genuinely team-first.

We caught up with Rani to ask a few quick questions:

What do your coworkers come to you for?
Work advice, food recommendations, or just to talk about life.

Something you’re passionate about outside of work?
Meeting new people and hearing different perspectives—but I also enjoy quiet time with a good Netflix series.

Your favourite type of content to create?
Content that makes people say “Oh! I didn’t know that”—and want to share it.

A trend you secretly wish would go away?
None, really. Trends come and go. I try to stay adaptable.

One tip for someone starting in digital marketing?
Keep an open mind. The landscape changes fast, so stay curious and keep learning.

Your go-to place in Bali?
Seminyak Beach. It’s close to the office and perfect for catching sunsets after a long day.

Need a Digital Marketing Superstar like Rani for your Biz?
Reach out to us—we’re Cular, and this is what we do.

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