Hey readers, Cular Creative is back with more TEA! This time we want to spill everything you need to know about Meta Verified and what it is.
We all know it’s tough to stand out in the world of digital marketing, the algorithm is flooded and saturated with trendy content, and it’s hard to tell whether you should be following it or making your own, or both! We feel you, it’s a lot! For this very reason, ANY little advantage can make a significant difference. Getting Meta Verified is just a tool that can give you an extra edge in the battle for online visibility as well as support & supplement your online marketing efforts and distinguish you from impersonators. Let’s get right into it!
What is Meta Verified?
We’ve all seen the ‘blue check mark’ on iconic profiles, you get that when you have been verified. Essentially Meta Verified offers that as a part of a paid subscription bundle that will give access to special features like the above-mentioned check mark and increased visibility as well as things like live chat support and other perks.
How do you get it & how much does it cost?
For now, this update to the verification tool is just being tested in Australia and New Zealand and there are qualifications you need to meet to be eligible, bearing in mind that business profiles are not currently eligible. You need to have a minimum age of 18yo, a profile associated with your full name and with a picture that includes your face, a government-issued ID that matches your name and picture, 2FA (2-factor Authentication) and you need to meet minimum activity requirements in your previous posting history. There is also a monthly fee of $11.99 (USD) a month on the web, and $14.99 (USD) a month on iOS and Android systems. If you’re not in those countries you can join the meta waiting list and get notified when it becomes available in your country too.
Since the verification requires a government ID that matches the profile name and photos this means that it only will support your real name on your profile and once you have been verified you cannot change it or other personal details without going through the verification process again.
As the tool is still in its testing phase, there’s no need to get too excited about it yet. We do realize that it’s a new potential revenue stream for the apps and platforms and they’re hard at work to make things run smoothly and launch we’re sure! But they still need to see if and how it will work on IG & Facebook AND there are still details being ironed out. There have been interesting topics of discussion online that spark the question “How is that gonna work?!” but who are we to say?! All we can do is wait and see, and being the curious creatives we are; speculate!
We think it could be a useful tool to help gain exposure, and credibility as well as improve the customer support experience. It can also help recognize and point out the riff-raff that’s on the rise with all the bots and fake accounts on social media.
But are people going to be ready to pay for it? Who’s to say? There is a lot of chat and controversy, as always, with some saying that this should be a free service. We remain uncertain about the idea that those who pay could receive increased reach and how that will affect the performance of REAL authentic content which we have been glad to see on the rise on various social media platforms. What do you think?
We’ll be keeping our eyes peeled and ears open for any new updates so we can share them with you! Stay tuned to our social media profiles to make sure you don’t miss the next blog. As always, your feedback and comments are most welcome. We love to instigate friendly and intelligent conversations with like-minded individuals in our online creative community. If you found this useful, feel free to share it with someone you think might too! Till next time!